Apollo.io
paidAI Sales & CRMAbout
What Is Apollo.io? Apollo.io is a comprehensive sales intelligence and engagement platform that provides access to a massive B2B database of over 275 million contacts combined with AI-powered outreach tools and CRM enrichment capabilities. It enables sales teams to find verified prospect data, build targeted lists, execute multi-channel outreach sequences, and enrich their CRM data, all from a single platform. Apollo uses AI to score leads, suggest optimal outreach timing, and personalize messaging at scale.
Key Capabilities Access to 275M+ verified B2B contacts with direct dial and email data AI-powered lead scoring and buyer intent signals Multi-channel outreach sequences across email, phone, and LinkedIn Automated CRM enrichment with real-time data updates Deal intelligence and pipeline management analytics Chrome extension for prospecting anywhere on the web
Who Should Use Apollo.io? Apollo.io is ideal for B2B sales teams, SDRs, and revenue organizations that need a unified platform for prospecting, outreach, and CRM management. It is especially valuable for teams looking to consolidate their sales tech stack and for organizations that want data-driven prospecting with AI-powered engagement tools.
Rating Breakdown
4500 reviews
Screenshots
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Key Features
B2B Data Engine
Access 275M+ verified contacts with direct dials, emails, and firmographic data for precision prospecting.
AI Lead Scoring
AI-powered lead scoring and buyer intent signals to prioritize the hottest prospects and optimize outreach.
Multi-Channel Sequences
Build and automate outreach sequences across email, phone, and LinkedIn from a single workflow builder.
CRM Enrichment
Automatically enrich Salesforce and HubSpot records with real-time contact and company data updates.
Deal Intelligence
Pipeline analytics and deal intelligence that provide visibility into forecast accuracy and deal health.
Chrome Extension
Prospect anywhere on the web with the Apollo Chrome extension, capturing contacts directly from LinkedIn and company sites.
Pricing
Professional
- Unlimited email credits
- 300 mobile credits
- AI lead scoring
- Custom reporting
Pros & Cons
- Massive B2B database with 275M+ verified contacts
- All-in-one platform combining data, outreach, and CRM
- AI-powered lead scoring improves prospecting efficiency
- Free plan with generous credits for small teams
- Chrome extension enables prospecting anywhere
- Data accuracy can vary across regions and industries
- Email credits deplete quickly on lower-tier plans
- Learning curve for advanced sequence and automation features
- Some features require higher-tier subscriptions
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